Travelport Business Intelligence™

Highlights

• The Travelport Busines Intelligence Suite supports market intelligence to all levels of airline sales management.
• The Suite provides your airline a full range of analytical products and capabilities that can handle huge quantities of data and support multiple parts of your value chain, from sales to network planning, revenue management and pricing.
• You can proactively identify and take action on unrealised market potential, increase your market share, improve yields and revenue, better match network design to traffic demand, manage outlet relationships, track performance, identify market trends and growth patterns, reach goals and minimise costs.

Workflow

Market Master is a mid- to upper-level management system that offers fast, user-friendly and accurate traffic flow assessment on existing routes and new route options by bringing together various data sources, such as MIDT data, revenue and QSI. Multiple departments within your airline can extract valuable data from this powerful blend of market intelligence sources.


• Market Master delivers immediate benefits by supporting key management decisions and strategies, and identifying cost savings and incremental revenue opportunities. It provides fact-based performance history for all markets, carriers and agencies, based on True O&D, segment, class of service mixes and customer-defined points of sale. Using advanced bookings up to 12 months ahead, you can project future performance. You have the ability to select and analyse passenger origin-destination traffic flow based on any combination of continents, countries or airports.
  
• Market Master tracks point of sale booking performance to identify sources of negative booking trends, as well as points of sale with high booking volumes that are not selling your airline. A framework is provided for implementing global management strategies and maintaining that competitive edge.
  

Sales Master is equipped with local analysis tools that provide your sales executives with access to competitive information – markets where your airline is losing market share and points of sale that are not supporting your airline to the levels expected. With monthly and/or weekly updates, SalesMaster will direct your sales executives to the best opportunities. It is designed to give quick, automatic intelligence, thereby reducing time in front of a computer and maximising sales time in the field.


• Sales Master combines MIDT data, estimated or actual revenue and QSI to give a powerful blend of competitive market intelligence. Used in conjunction with their own local market knowledge, your field sales executives are fully equipped with the essential information to carry out sales calls to meet goals established by headquarters. With the ability to analyse future bookings and track historical trends, they can go after high yield revenue opportunities with confidence and better manage the effectiveness of marketing campaigns against the competition.
  

Money Box allows you to create, manage and monitor incentives, comparing MIDT data, QSI and flown revenue to system-wide benchmarks. Using predetermined criteria, an automated process is performed to generate a recommended incentive plan. It generates an attachment for your commission contract with an outlet that outlines:

• The outlet’s commitment to meet at least the minimum market share goal for each selected market
• Deliverables (commissions)
• Specific terms and conditions (Marketing Agreement)

Your sales force can access Money Box anywhere, any time via the Internet, providing them the opportunity to make the right offer at the right time.

Requirements

• Internet connection and Microsoft Internet Explorer version 6.0 or higher
• Separate purchase of GDS products (MIDT, SIDT, ATCN, etc.), along with your internal data and subscription products