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Monique Jaspers-Wijn

How Programmatic is changing the face of online advertising

October 17, 2017

"Driving highly targeted messages to the audience you are trying to reach, at the right time."

Programmatic is changing the face of online advertising. LinkedIn’s Programmatic Advertising Lead Kenneth Kulbok summarized programmatic advertising as “Buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them.”

Rather than using traditional processes and manual bidding for multiple advertising channels, programmatic advertising technology automates the process of buying ads online and targets users according to their internet browsing habits.

Tap into untapped regions

Travelport recently launched our latest B2C programmatic advertising solution to specifically help travel suppliers and destinations focus on reaching Chinese travelers in untapped regions. Through our Programmatic Advertising solutions, travel suppliers, including; airlines, hoteliers, car and tourism boards can target up to 700 million Internet users. Across leading digital social platforms and ad networks in China, Programmatic Advertising uses advanced targeting capabilities, meaning you can access a broad range of consumers who are looking to book travel.

Programmatic advertising is truly innovative. It delivers highly targeted messages precisely to the audience you are trying to reach, at the right time, on the right day based on the demographic criteria and their online behaviors.

Travelport's programmatic advertising solution uses data and technology to track the behavior of your potential customers to deliver the right ad at the right time. 

Below is an example of how our programmatic advertising solution monitors an individual’s internet habits, intentions, and interests over time.

 

The use of programmatic advertising is growing rapidly, with brands leveraging programmatic solutions in increasing numbers.

Discover how we can help you drive awareness and boost your bookings today. For further information on Travelport’s programmatic advertising, contact a Travelport Digital Media Specialist or email DigitalMediaSolutions@travelport.com