Travel 2025 - A connected, personalized and immersive experience
August 15, 2018
In this guest blog, Rohit Talwar, the CEO of Fast Future provides an expert view surrounding Travel Future. Rohit, an award-winning speaker and global futurist, believes that there are many possibilities available for the world of travel with the evolving development of technology. Below he paints a picture of what he envisages the future to look like.
Travel and tourism are undergoing a silent and invisible revolution and the coming years will see a dramatic reinvention in the industry. Largely unseen by the passenger, every step of our journey - from planning to returning home - is being transformed. The “journey experience chain” of travel agencies, airlines, airports, ground transportation, hotels, restaurants and leisure facilities are reimagining and overhauling their offerings. Almost every journey sees incremental enhancements –pre-visit hotel courtesy call, pre-ordered trip meals, personalized departure gate notifications and smartphone bedroom access are just the start.
So what’s the magic ingredient that’s helping to streamline, simplify and humanize the experience? The answer is technology. Critical technological ingredients in this future travel ecosystem include mobile, AI, machine learning, big data and tools to help us understand it, cloud infrastructure and the Internet of Things. Other new technologies, like blockchain, will also have a growing role to play in our interconnected travel future. It makes you think, what might a highly immersive and personalized travel experience looks like in 2025?
It could well be that while sitting on your sofa, watching an Icelandic drama, your intelligent personal device notices changes in your microfacial expressions, pulse and adrenaline levels whenever you see breath-taking landscapes. When the program ends, your VR headset has already started running a “best of Iceland” showcase. You review options for your trip against the backdrop of a thermal spring and the Aurora Borealis. Once you’ve finalized your itinerary, travel agents customize a personal proposition for you in seconds. It’s delivered to your mobile and VR headset and you make the booking.
From there, blockchain is central to managing your trip. Your passport, tickets and identity card are held on a constantly updated secure blockchain traveler profile. You’re able to pay for experiences using a combination of credit cards, cryptocurrency and loyalty points from stores, airlines and hotels.
The stress of airport security is now a leisure activity. Airports pioneer biometric identification disguised as a virtual aquarium with ever-changing scenes keeping passenger heads turning through the exhibits, enabling precise facial recognition and hand luggage scanning.
At the hotel, you have the option of going straight to your room and using either your mobile device or facial recognition for room access. Smart wallpaper displays scenes from your video library and a hotel menu of Icelandic and global imagery. Everything is voice controlled, and the mini-bar is pre-stocked with items the hotel already knows you love.
Whilst in Iceland, technology transforms and personalizes your experience. Instant translation means you can learn about local life from those who only speak Icelandic. Your body camera captures each experience, while augmented reality overlays images and information from Icelandic history onto the landscape before you.
It’s all becoming increasingly more possible as while our vision stretches way past the horizon, the technologies we know will enable it are already part of life today.
Discover more about the future of travel, listen to some of the industry leaders: