Global tourism has been growing significantly for decades. Multiple sessions of the ITB Berlin Convention 2018 will address “Overtourism”. The latest research results will show us the status quo and promising solutions will be highlighted in panel discussions and interviews. The ITB Berlin Convention will also feature discussions with the technology makers of new innovative means of transportation and present research results regarding both customers’ acceptance and willingness to pay.
Be sure to join Travelport's chief storyteller, Jason Nash, at the eTravel world stage on March 7, 2018 @1530 as he elaborates on "How Storytelling Can Help Travel Brands Cut Through the Noise." He will share how to build a compelling business story and inspire you to think about your marketing messages in a new way. It will highlight some of the archetypes and give you a useful tool to help you build your own stories.
Join Jason - Hall 6.1, eTravel Stage