Travelport (NYSE: TVPT), the leading travel commerce platform, today announced it has secured a new long-term technology partnership with Rehlat.com, which includes use of the company’s cutting-edge data analytics tool, Travelport Competitor Insights. The agreement will make Rehlat.com, which is one of the fastest growing online travel agencies (OTAs) in the Middle East, the first travel agency in the region to benefit from the product.
Rehlat.com will use Travelport Competitor Insights to benchmark booking performance against the market and its peers. The company will also use the tool to understand current and up-coming travel trends, identify behavioral changes, and explore how these vary across geographies. In addition, under the new agreement, Rehlat.com will continue to utilize Travelport’s open platform and Universal API technology to ensure it has access to the broadest and most current inventory of high quality travel content, and maintains its ability to deliver ‘on demand’ dynamic pricing and micro-segmentation of offers based on individual needs.
With over 250 airlines signed up to use Travelport’s unique merchandising technology, the new agreement will also see Rehlat.com benefit from being able to display, gain powerful information around, and sell branded fare families and ancillary products (such as paid seat assignments, baggage fees, priority boarding, etc.) from these airlines. Furthermore, as the first and only global distribution system operator to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will soon further benefit Rehlat.com by creating NDC connections with airlines as they become available.
Commenting on the agreement, Bader Al Bader, CEO at Rehlat.com said: “In the online world you always need to be on top of, and quickly responding to, the ever-evolving trends that shape our industry. We believe Travelport Competitive Insights will help us stay on top of the issues that really matter and, in doing so, provide us with a powerful advantage in the market. Advanced analytics is going to play an increasingly significant role in the OTA space moving forward so we’re delighted to be an early adopter here in the Middle East.”
Matthew Powell, Managing Director, Middle East, Africa and South Asia at Travelport, added: “We are delighted to have signed this technology agreement with Rehlat.com. The company’s decision to expand its partnership with us to include Travelport Competitor Insights is a glowing endorsement for the value the product can deliver in today’s highly competitive environment. We look forward to seeing the company benefit from using the tool to forensically analyze its performance against its peers and gain wider insights that allow it to continue to evolve and grow in the Middle East.”