Travelport (NYSE:TVPT), the leading Travel Commerce Platform, announces a new, multi-year renewal content agreement with Toronto, Canada-based Porter Airlines. Porter operates flights to 23 destinations in Canada and in the United States. Porter now becomes the latest Canadian airline that has signed on for Travelport’s leading merchandising solution, Rich Content and Branding.
Under the new agreement, Porter will join more than 250 global airlines using Travelport’s Rich Content and Branding merchandising solution to display their branded fares and ancillary content in a graphically rich and visual way in order to feature ancillary products more prominently. For travel agents shopping for and booking flights via Travelport’s Airline Merchandising capabilities, Rich Content and Branding provides enhanced travel content and greater access to airline ancillary offers that can result in increased revenue for the agents.
“Porter strives to make the travel experience easier not only for passengers, but also for travel agents,” said Michael Deluce, Executive Vice President and Chief Commercial Officer for Porter Airlines. “Travelport’s Rich Content and Branding helps to showcase our award-winning on-ground and in-air service to travel agents around the world.”
Mike Douglass, Vice President Americas, Air Commerce for Travelport, added: “Porter’s participation in Travelport’s Rich Content and Branding adds to the significant endorsement by the Canadian airline industry of Travelport’s innovative technology leadership and our commitment to partnering with airlines on the future of branded fares and ancillaries merchandising.”