We’ve been analysing the travel data behind the FIFA Women’s World Cup 2019 in France. It’s really exciting to see the event generate such a global buzz, particularly for the competing nations and in support of the global growth of women’s sports. With a World Cup trophy already to its name and an ever-increasing fan base, it’s not surprising that the US, who are among the favourites to win, has seen a significant surge in flight bookings to France.
Football has historically been very popular in Brazil and the nation’s optimism for winning this year’s Women’s World Cup doesn’t seem to be any different as it has the third highest number of travelling fans. Hosting the last Women’s World Cup seems to have boosted Canada’s following of the sport but also set the benchmark for this year’s tournament. The 2015 event attracted 1.3 million attendees across the duration of the competition, the highest ever recorded. As France is an easy to reach destination for the competing European teams, we think the 2019 Women’s World Cup will build on the growing momentum of women’s football and act as another global stage to showcase the sport’s athletic ability and drive diversity and equality, something we truly believe in at Travelport.”