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EL AL joins over 260 airlines driving sales with Travelport’s Rich Content and Branding

July 30 2018

Press release

Travelport (NYSE: TVPT), the leading travel commerce platform, today announced the signing of a new agreement with EL AL Israel Airlines Ltd. (TASE: ELAL), trading as EL AL for the use of the company’s leading merchandising tool, Travelport Rich Content and Branding.

Established in 1948, EL AL is the national carrier of Israel. The airline flies 44 aircraft (including four of the 16 Boeing 787 Dreamliner’s) to 35 direct destinations around the world, as well as hundreds of connecting destinations.  

By joining over 260 global airlines using Travelport Rich Content and Branding, agencies and travel bookers will be given a graphically rich experience when searching for and booking EL AL’s branded fares, as well as greater access to its ancillary offers. Through delivering these benefits, Travelport’s merchandising tool will provide both sides with the potential to drive increased revenue.

As the first global distribution system operator to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will soon further support EL AL by giving it the opportunity to create NDC connections and display NDC-based content on its platform.

Commenting on the agreement, Donna Bahar, Deputy Director Distribution and Reservations Systems at EL AL said: “With growing competition on flights to Europe and beyond, it’s crucial for EL AL to innovate and provide differentiated options for customers. Our collaboration with Travelport to provide agents with visually rich fare and ancillary content is a significant strategic step to support our vision to be the first-choice airline for all customers traveling to and from Israel.”

Philip Saunders, Vice President, Air Commerce, Europe Middle East and Africa at Travelport added: “Today’s announcement further strengthens the cooperation between EL AL and Travelport.  We are delighted the airline has extended the scope of our partnership to include Travelport Rich Content and Branding in order to differentiate its offers and enable customers to choose the flight package that best suits their needs.”

About El Al

El Al Israel Airlines Ltd. is the National Air Carrier of Israel. In 2017, El Al recorded revenues amounting to nearly USD 2.1 billion. El Al carries about 5.6 million passengers a year. The Company operates flights to about 35 direct destinations around the world and many other destinations by means of cooperation agreements with other airlines, thus it currently operates 44 aircraft, of which 27 are owned by the Company.  

About Travelport

Travelport is the technology company which makes the experience of buying and managing travel continually better.  It operates a travel commerce platform providing distribution, technology, payment and other solutions for the global travel and tourism industry.  The company facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel platform.

Travelport has a leading position in airline merchandising, hotel content and distribution, car rental, mobile commerce and B2B payment solutions.  The company also provides IT services to airlines, such as shopping, ticketing, departure control and other solutions.  With net revenue of over $2.5 billion in 2018, Travelport is headquartered in Langley, U.K., has over 3,700 employees and is represented in approximately 180 countries and territories.

Media Contacts

Henry Jakins (based in the UAE)
Head of Communications, Europe and APACMEA
t +971 50 107 0018



Chris Boba
Corporate Communications Manager, EMEA
Tel: +44 (0) 1753 288 691