Today, travelers have a multitude of options available when searching and booking travel. Achieving repeat business and customer loyalty is increasingly difficult for travel providers. Purchase decisions are not just based on price, but also experience criteria such as: convenience, number of connections, airport locations and what’s included in an offer.
In a world where travelers are better informed than ever, they expect options presented to them on a website mobile app, booking tool or by an agent, to be relevant to their needs and circumstances.
The market is increasingly competitive and with agency margins under pressure, the need to maximize return on every trip is greater than ever. It’s therefore key that you understand and control what content is displayed and how to make it relevant to your travelers' needs in order to drive a better experience.
When dealing with your content suppliers, it’s vital to maximize every opportunity around fare margins and commercial supplier deals through switch-selling strategies.
Search Control Console is a secure web-based solution that enables you to dynamically manage the content presented to your network of agents or travelers in any Travelport point of sale or API. By creating rules, content can be tuned for relevancy to help maximize business performance while servicing your customers with the choices and experiences you'd expect.
With so much content available, it can be a challenge to identify the most appropriate content choices in real-time to optimize business performance. Travelport Search Control Console ensures that highly relevant options are displayed to agents and presented to travelers. This enables providers to promote and drive sales towards preferred content, helping them reach commercial targets with differentiated content across multiple sales channels to help drive conversions.
In addition, Travelport helps reduce developer time and cost by moving business logic away from coding and into an easily managed control console.
Manage rules efficiently
Easily search and manage all existing rules in one place. Take full control of how content is displayed to your network of agents and travelers with the ability to view, update and discontinue rules.
Customize rules by fare or fare family
Create rules to meet different needs, with 27 different types of rules. Inhibit fare or fare families. Add and apply rules to multiple options, carrier, fare basis, geography, dates and more.