Altair

How Altair increased its market share by giving customers more choice

Some travelers want the lowest fare possible that will get them from A to B. Others are willing to pay more for upgrades like baggage allowance, flexible dates, or lounge access. Greek online travel agency, Altair, wanted to provide options for its customers—whichever way they choose to travel.

Some travelers want to book the cheapest fare possible that will get them from A to B. Others are willing to pay more for upgrades like baggage allowance, flexible dates, or lounge access. Greek online travel agency Altair wanted to provide options for all its customers — whichever way they choose to travel.

“We know there will always be some customers who want more than basic fares can offer — whether that’s additional baggage allowance, or the ability to change dates before they fly. The challenge was: how to tap into this opportunity by making these kinds of fare options available on site.”
— Vasilis Panagopoulos, Head of Revenue Management at Altair

Seamless booking experience

As its key distribution partner, Altair has worked with Travelport to introduce branded fares. The implementation was quick and simple and now its customers can choose upgraded fare options from more than 30 key carriers, in several languages. Through a seamless booking experience, customers can select fares with baggage allowance and flexible dates, alongside basic fares.

Impressive revenue growth

Altair has achieved a significant revenue boost with Travelport Branded Fares. Across the 30+ carriers offering branded fares, the OTA is seeing almost 6% of customers choosing flights with baggage allowances or flexible dates. For some airlines, the number of customers upgrading their fare is as high as 20%.

New revenue stream

Introducing branded fares has also opened a new revenue stream for Altair that is directly benefitting its bottom line.

“The returns have far exceeded the cost of implementing the solution and we look forward to even greater revenue growth with Travelport Branded Fares in the future.”
— Vasilis Panagopoulos, Head of Revenue Management at Altair

Increased market share

By offering upgraded fares that were previously only available on airline.com sites, Altair is also increasing its market share. Upgraded fare options prevent customers leaving the site and buying directly with airlines, which has helped increase market share and improve customer experience.

“Long-term, this will help us to further cement our reputation for excellence and customer choice.”
— Vasilis Panagopoulos, Head of Revenue Management at Altair

New revenue stream

Introducing branded fares has also opened a new revenue stream for Altair that is directly benefitting its bottom line.

Future focus: Long-haul routes

Based on the success Altair has had so far, the company is now looking to roll out Travelport Branded Fares to long-haul flights.