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FINALLY, NDC THAT SHOWS YOU THE MONEY

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What makes us different? Best-in-class normalization. Every airline’s NDC looks and behaves differently, but Travelport makes those differences invisible. Our normalization engine standardizes schemas, workflows, and error handling so agents work one way — no relearning, no surprises. That means faster bookings, fewer errors, and happier travelers.

What makes us different? Best-in-class normalization. Every airline’s NDC looks and behaves differently, but Travelport makes those differences invisible. Our normalization engine standardizes schemas, workflows, and error handling so agents work one way — no relearning, no surprises. That means faster bookings, fewer errors, and happier travelers.

While others talk about “going direct,” the reality is often more complex. Each airline requires its own integration, its own servicing model, and its own set of workarounds. Travelport replaces that fragmented approach with a single, unified connection to many airlines, curated and normalized to work seamlessly within your existing workflows. You get scale without the sprawl — and simplicity without compromise. 
 
We know profitability matters, that’s why we’re also building tools like commission visibility and enhanced NDC capabilities to give agents control over revenue in every booking — helping you protect margins while delivering better traveler experiences.  
 
Don’t just take our word for it — our customers agree. From global TMCs to leading OTAs, agencies tell us Travelport delivers the most complete, reliable NDC solution in the market*. Because NDC isn’t just about connectivity; it’s about making retailing work for your business.

*Dynata 2025

At American Express Global Business Travel, we believe the future of airline retail solutions lies in blending innovation with operational excellence. We are committed to NDC solutions that support an enhanced shopping experience whilst maintaining the value of a managed travel programme. A platform which utilises all content types to create offers efficiently, that best meets customer requirements—like the one Travelport provides—is a key element of our marketplace that is focused on driving saving for travellers and a superior retailing experience.

John Bukowski | VP Content Acquisition and Strategic Sourcing, American Express Global Travel

The real price of going direct

Direct connects and aggregators promise simplicity, but in practice, they can introduce unexpected challenges. What looks like a shortcut often becomes a maze of one-to-one integrations, servicing gaps, and manual workarounds. These complications often result in higher operational costs and a less seamless experience for travelers. That’s why many agencies are re-evaluating their approach and turning to platforms that offer one-to-many connectivity, curated content, and streamlined workflows.

With direct connects, it’s one airline, one integration — and no two are alike. That’s developer time, QA time, and constant upkeep. You also inherit the responsibility to monitor uptime, manage throttling, track schema drift, and troubleshoot across multiple partners. Travelport simplifies this by offering a single connection to many airlines, absorbing the complexity and managing provider relationships on your behalf. 

Direct connects often deliver content but not the workflows agencies require. The result: agents toggle between portals, processes, and policies. Travelport integrates NDC and private fares into your existing workflows, eliminating duplication and distraction. Your agents work one way; everything else just works with them. 

Going direct also means your commercial team negotiates and manages access airline by airline. With Travelport, you operate through a single platform supported by established airline partnerships, so you keep your leverage and simplify your vendor footprint. 

And while cost is a factor, it’s about more than just price. It’s about scalability, sustainability, and simplicity. Travelport’s shared infrastructure and proactive version management remove the burden of ongoing version upgrades, bespoke change control, and schema transitions across carriers — so you can focus on selling, not servicing.


Why agencies choose Travelport for NDC

Not all NDC solutions are created equal. Travelport stands apart because we don’t just connect airlines — we make retailing work for agencies, because we think like agencies. From retail-ready content and full servicing to advanced normalization and revenue tools, our approach is designed to simplify complexity and unlock profitability. 

Retail-ready content
This is where we differentiate. Travelport provides fully retail-ready content, optimizing how traditional fares and NDC offers appear side by side. Our curation focuses on clarity and conversion: brand matrices with Routehappy media and attributes (now included), transparent upsells, and clear value at the point of decision. It’s the best platform for short-term wins and long-term resilience. 

Our NDC solutions are built around agency workflows. Training, support, and documentation are modernized for how your teams actually sell and serve. From desktop to API, everything is designed to reduce handle time, cut errors, and lift attachment on the things that matter — seats, bags, flexibility, and more. 

Unlike many aggregators, which deliver fragmented content or partial servicing, Travelport provides a unified experience. Agents don’t need to switch tools or relearn processes — everything is integrated into the workflows they already know.

Comprehensive servicing 
Travelport delivers full servicing for NDC bookings — ancillaries to disruptions — without forcing agents into airline tools. There’s no need to call the airline to divide a booking or add an ancillary; everything is booked, paid for, and reported into your mid- and back-office systems, and reflected in your daily sales reports. Every change is tracked and reported for accurate invoicing, reconciliation, and duty of care. Our disruption workflow gives both online and offline agencies a guided path to fully service impacted reservations. Agents receive proactive prompts in their queues, so no case is missed and every traveler gets timely options. 

Many aggregators struggle with divide PNRs, ancillary payments, exchanges, and involuntary changes — often sending you back to the airline. Travelport keeps it in one place. We ensure consistent servicing rights and fulfillment terms across carriers, unlike direct connects where each airline defines its own commercial model. 

Through Trip Services, our modern, flexible API suite which supports both online and offline workflows. Agencies can customize their own digital journeys or use Smartpoint for seamless servicing — same content, same outcomes. One modern API integration delivers aggregated, normalized access to both traditional and NDC content. That means consistent mid- and back-office workflows, duty of care, and reporting — critical for TMCs and OTAs managing corporate or multi-carrier itineraries.

Normalization: The Travelport Difference

Every airline’s NDC is a little different. Travelport’s normalization engine makes those differences invisible to your agents and systems:

Schema normalization

Flow normalization

Error normalization

Version management

Performance safeguards

Content optimization

Our AI-powered content curation delivers normalized, integrated, filtered, optimized, and diversified results that convert.

With Content Optimizer preferencing and display tools let you shape what agents see — by airline, brand, margin target, or program rules. Commission visibility keeps profit levers in plain sight. And with comparison shopping across suppliers (including promo codes and corporate agreement codes), agents reliably surface the best available deal that also meets policy and commercial goals.

Travelport continuously evolves with AI-driven retailing, dynamic offers, and modern context protocols — capabilities that individual airline APIs can’t deliver at ecosystem scale.

What "good" looks like:

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Parity

NDC and non NDC side by side view.
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Precision

Your preferencing and revenue rules reflected in every result.
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Performance

Higher attach, faster time to book, fewer post sale touches.

Travelport’s vision: where NDC goes next

NDC isn’t standing still — and neither should your strategy. Agencies need solutions that anticipate what’s next, not just what’s now. From future-proof technology to revenue enablement and AI-driven content intelligence, these trends show where airline retailing is headed — and how Travelport is leading the way.

Trend 1: Scalable, future-proof technology 
The next decade of airline retailing will be defined by speed and resilience. Agencies can’t afford six-month onboarding cycles or brittle integrations that break with every schema update. Travelport’s approach is planning for scale: faster onboarding will accelerate carrier go-lives from months to weeks, while proactive monitoring ensures issues are resolved before they impact operations. This isn’t just about speed — it’s about shielding customers from complexity. With flexible APIs and architecture designed for both online and offline workflows, agencies can evolve without fragmenting their tech stack. Future-proof means you can adopt new standards without rewriting your playbook. 

Trend 2: Customer-centric innovation 
Revenue enablement is becoming a top priority for agencies, and NDC is central to that shift. Travelport is leading with capabilities that put profitability in plain sight. Commission visibility will give agents clarity on airline-agreed structures and margin opportunities at the point of sale. Enhanced NDC capabilities will allow agencies to apply revenue directly to offers, adjusting customer-facing prices to reflect their own margin strategy. These tools aren’t just features — they’re part of a broader trend toward empowering agencies to make smarter commercial decisions while maintaining traveler experience. And because NDC segments are reported alongside EDIFACT in daily sales reports, reconciliation stays seamless.

Trend 3: Intelligent content curation 
AI is moving from buzzword to business impact in travel retailing. Travelport’s AI-powered content curation layer is an early example of this trend in action. It tailors search results to agency rules, traveler preferences, and commercial priorities — with best in class normalizing for consistency, integrating to avoid duplication, filtering for compliance, and optimizing for conversion. Beyond shopping, AI will automate routine tasks like disruption handling and servicing prompts, freeing agents to focus on high-value interactions. The result? Faster workflows, higher attach rates, and better traveler experiences — all driven by intelligence that works behind the scenes.

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