Brand toolkit
Logo
Our logo has been custom designed and is unique to us. It plays a central part in building Travelport’s brand recognition.
It consists of the logotype and symbol arranged in a lock-up. Please don’t recreate them or change the relationship between the two elements.
The logotype may never be used on its own without the symbol.
Logo
Exclusion Zone
Protect our brand by ensuring there is enough clear space around the logo on every application. The minimum clear space equals the diameter of the symbol roundel, as shown here.
Make our logo shine by allowing ample clear space. Don’t feel the need to fill a space with the logo, size doesn’t necessarily equate to impact or legibility.
Give the logo room to breathe.
Logo
Colourways
Our logo should only appear in just two colors, either Travelport Black or Travelport Sand. Always choose the most legible option when using against solid color or imagery.
Logo
positioning
The Travelport logo can be positioned in a number of ways depending on the context. It is important to keep the logo at a scale suitable for the format.
Below are some examples of where you might position the logo, and how the positioning might change depending on its intended use.
The placement of the logo can change, but please make sure that the position and size is appropriate for your document.
Give the logo plenty of clear space and don’t allow it to fight with other information.
Centered
Example: On the website menu bar it makes sense to lead with a centred Travelport logo.
Aligned top left
Example: On presentations and document covers where you need space for a title underneath.
Aligned bottom right
Example: On print ads where it makes sense to sign-off with the Travelport logo
Logo USAGE
Protect our brand by ensuring our logo is displayed within these guidelines. Do not manipulate the logo in any way and make sure it is always legible.
Download Logo files
Print files (all CMYK)
Digital files (all RGB)
Primary brand Palette
Sand
HEX F7E4CB
R247 G228 B203
C3 M12 Y23 K0
PMS 2309
Soft black
HEX 0A121A
R10 G18 B26
C0 M0 Y0 K100
PMS Process Black
Secondary brand Palette
Olive
HEX 4E6659
R78 G102 B89
C67 M36 Y55 K30
PMS 5545
White
HEX FFFFFF
R255 G255 B255
C0 M0 Y0 K0
PMS –
Coral
HEX FF5E6F
R255 G94 B111
C0 M75 Y48 K0
PMS 2346
Tints
Where flexibility is required, for instance on charts or graphs, it is permissible to use tints.
Printing Travelport colors will look better on an uncoated or silk stock. Where lamination is necessary, please use a matte finish where possible.
