Consumers expect great digital experiences. Experiences that are intuitive, frictionless, and fast. And while many other industries are pushing the boundaries of digital innovation, travel retailing is lagging behind. But travel’s been an innovator in technology before, and it can lead again.
It’s time for our industry to undergo a huge transformation, and to enter The Modern Retailing Era.
How to become a modern retailer
Our framework for modern retailing sets out the five key areas of focus for travel agencies who strive to take their retailing standards to the next level.
What are you offering? What sets you apart from your competitors? And, does all that resonate with your customers? Modern retailing can only happen if your brand’s unique value is clear, so this part of our framework underpins all the others.
Agencies, we've got your back
Travelport is the only tech company investing in making agencies better retailers.
Other platforms are built to optimize supply-side relationships. They are not focused on modern agency retailing.
And it's good news for suppliers
Modern retailing isn’t just good for travel agencies and consumers — it’s also good for suppliers.
46% of consumers say choice is the most important factor when selecting a travel provider. Modern retailing means giving customers the best choices across multiple suppliers, products, and ancillaries. And they’re likely to spend more if they find the perfect options.
Modern retailing also helps to set the right customer expectations, so they know what they’re buying no matter where they made the booking. That means happy customers boarding the plane, checking into the hotel, or picking up their car rental keys.