Travel consumers are overwhelmed. They’re bombarded with an astounding volume of information, and are often left with underwhelming, inaccurate and confusing shopping experiences where nothing feels personal. That’s because the technical side of travel marketing is tricky and expensive. Businesses have a lot to contend with, from complex offers, real-time pricing, technological incompatibilities, barriers to data, and rapidly changing demand trends.
But hey, challenges are there to be overcome. And recent research shows this kind of challenge is a priority for 84% of travel marketing professionals. So this year’s Accelerator program invites applicants to pitch ideas and solutions that will revolutionize customer retention and acquisition through digital marketing. Your existing product or technology should correspond to one of the use cases below.
Use data and AI to make personalized, targeted, real-time offers of dynamic travel products to travel customers over digital channels (web, ads, email, social), based on demographic and behavioral data.
Improve customer satisfaction for TMCs (B2B) by increasing relevance of offers and recommendations for business travellers, with in-policy recommendations for hotel, transport, ancillaries based on demographic and behavioral data (including preferences and past trips).
Empower the small to medium sized travel agents (or other travel companies) with software to acquire and engage customers on digital/social channels, manage targeted advertising, travel promotions, etc.
Help travel agencies get a 360-degree view of their customers across all physical and digital channels, and multiple systems.
Solutions that take data from clicks, views, interactions of travel offers to enable the travel company to optimize those offers to improve customer experience, engagement and conversion.
What our customers and partners are saying
Travelport Accelerator gives travel innovators the potential to pitch their technology to some of the most influential leaders in the global travel industry, and to influence the future of travel retailing.
No single person or business has the solution to all of travel’s retailing challenges. Travelport Accelerator unites bright minds from diverse backgrounds and geographic locations and focus their energy on solving a specific problem.