NDC Bookings, Tripled: The Growth of UNIFIFI

A bit about UNIFIFI
UNIFIFI is an independent flight ticket seller and consolidator, dedicated to serving travel agents since its inception in Düsseldorf in 2013. This level of dedication stems from a single vision: “Empowering the success of tens of thousands of travel merchants”. They empower agents by offering a wide range of competitive airfares and high-quality content to their customers that covers more than 90% of the world's airline routes. But how do they do this? With their "ticketing-as-a-service" platform, they partner with both full-service and low-cost carriers to deliver the highest standard of service. Undoubtedly, it’s this gold standard which has seen them quickly expand across Europe and Asia-Pacific — but UNIFIFI wanted to grow further, break into the North American market (NORAM), and raise brand recognition.

They needed a richer, wider range of content from different sources to keep customers happy. Manual processes were slowing operations down, and timely workflows were something they were eager to simplify. UNIFIFI also needed a technology partner that could deliver results and support their ambitious expansion plans. It’s clear that content is king for this agency, so we chatted to Afra WANG, Chief Operating Officer (COO) & Co-founder, and Jie YAO, Chief Executive Officer (CEO) & Chief Technology Officer (CTO), about the ways Travelport+ made their content goals a reality.

NDC as easy as 1,2,3

UNIFIFI needed better, richer airline content from a wider net of sources, and fast. NDC adoption was an urgent priority to deliver better traveler experiences, but they needed a scalable real-time platform to show both EDIFACT and NDC options on one screen. With Travelport+, UNIFIFI found the content capabilities they needed, while ensuring delivery of their “Shop, Order, Pay &

Post-Sales” promise. This meant agents could now easily compare and offer the most competitive fares at speed, and all within one workflow.

Jie credits Travelport’s hands-on team with accelerating their NDC rollout, enabling quick integration of Singapore Airlines content via JSON API. This update produced immediate results as UNIFIFI could access highly competitive fares from this airline. And, after go-live, UNIFIFI’s NDC bookings for the carrier tripled within just three months. When asked to summarize Travelport’s NDC offering in 3 words, Jie described it as “powerful, seamless, and personalized” — that’s what we like to hear.

Powered by tech, driven by partnership

When it came to tech, the most valuable product addition to UNFIFI’s team was Content Optimizer. This helped agents in their daily operations by intelligently ranking and filtering the most suitable, profitable content, ensuring the best options are presented first. It helped the business by setting rules that automated search preferences, which saved significant agent time and improved the consistency of what they delivered.

In describing the partnership, Afra says the experience with Travelport's sales, consulting, and implementation teams has been exceptional. Highly efficient, professional, and available 24/7, these teams ensured smooth collaboration. Any questions Afra and the team had were answered and resolved by a dedicated group of Travelport experts. This, in turn, meant they could execute their broader retailing strategy with confidence.

As for strengthening their position as a consolidator, it was Travelport’s connections that linked them with key players in the industry. Travelport’s network in NORAM saw UNIFIFI work towards its all-important goal of expansion there, and with exclusive networking opportunities, UNIFIFI was able to meet with important suppliers and airlines. With these new contacts, they could start all-important international business relationships, boosting their overseas consolidator network and expanding their global reach.

The future of UNIFIFI

With Travelport’s tech, JSON API adoption, and strategic partnership, UNIFIFI feels excited for the future as a modern retailer. Even today, the Travelport team continues to proactively build connections for UNIFIFI, with exclusive round tables and forums that directly introduce them to potential suppliers and airlines, fostering valuable collaborations.

UNIFIFI boldly set out with goals to expand their content offering, and with NDC content for 27* airlines live to choose from on Travelport+, UNIFIFI achieved them. They immediately reaped the benefits, with NDC bookings tripling. With the correct content enabled and boosted by Travelport’s well-developed network, UNIFIFI could stay true to their vision of “Empowering the success of tens of thousands of travel merchants”. Now that’s modern retailing, amplified. Whether you’re an APAC agency excited about the power of NDC or a consolidator looking to grow globally, we have the modern retailing tools, tech, and support for you. Through our solutions, including JSON API, NDC on Travelport+, and our global network, we amplify modern retailing — for everyone.