Skip to main content
Begin main content

Travelport Branded Fares and Ancillary Services

Sell, upsell and add-sell the widest range of airline content

Overview

Travel resellers face a number of challenges with surfacing and selling the expected range of airline content. This is for two main reasons - airlines are going to great lengths to differentiate their offers and travelers are becoming more tech-savvy and discerning.

However, widely differentiated airline content gives travel resellers the opportunity to upsell with the add-ons and extras travelers want to enhance their experience. For resellers working primarily online, the ability to clearly expose, describe and simplify the full breadth of sophisticated airline offers gain a competitive edge in winning customers, while increasing profits and market share.

Travelport branded fares and ancillaries solution provides clarity that resellers need to identify travel options that meet travelers' needs and correspond to their own searches and investigations.

Where opportunity flies

Click to open/close

Ancillary revenue for the world’s top 10 airlines grew from US$2.1 billion in 2007 to $35.2 billion in 2019. The largest contributor to airline ancillary revenue after the sale of frequent flyer miles is seat and bag products. These are either retailed in bundles through branded fares or sold as add-on ancillary services - and travel resellers account for only a small percentage of these bookings.

Travelport Branded Fares and Ancillary Services allows resellers to support airline merchandising and retailing, helping re-balance sales channels and ensuring transparency of offers. Resellers that get this right are well-positioned to deliver long-term value for airline suppliers.

What is Travelport Branded Fares and Ancillaries?

Click to open/close

Branded Fare and Ancillaries is part of our Retail capability. It allows consultants and travelers to visualize, understand, compare and book air content for transparent selling, servicing and decision-making without relying on airline.com. If the airline does not offer a bundled service or your traveler wishes to choose a preferred seat or other purchasable options, our ancillary services enable retailing and efficient EMD management inside your desktop workflow or API interface.

What’s the value of Travelport Branded Fares and Ancillaries?

Click to open/close

No other GDS, airline agent portal, or flight aggregator can match the range of rich content and optional extras we offer. Simply put, we help travel resellers and developers stay competitive, grow their margins and build customer loyalty. Travelport Branded Fares and Ancillaries consistently provides the most complete, reliable airline content available - including content from LCCs like Southwest. It has over 365 ancillary options from more than 90 airlines, full visualization with high resolution imagery, detailed marketing descriptions and fare family views (with upsell and add-sell options displayed) from over 265 airlines. Travelport provides a full suite of shopping, pricing, booking and servicing functionality purpose-built to increase conversions.

Value

Reveal the same offers and range of content displayed on airline websites

Reveal the same offers and range of content displayed on airline websites

Airline fare families and ancillary products from over 265 airlines are integrated into our agent user-interfaces and accessible through our API portfolio.

Clearly share what exactly is included with each airline fare

Clearly share what exactly is included with each airline fare

Images, airline terms and conditions and detailed product descriptions are integrated into our agent user-interfaces and through our API portfolio.

Improve efficiency and enhance consultancy service offerings

Improve efficiency and enhance consultancy service offerings

With Travelport Smartpoint, agents are exposed to rich product descriptions and offers in a simple workflow so that they can easily and accurately advise travelers.

Cultivate better relationship with airlines

Cultivate better relationship with airlines

Take advantage of the opportunity to sell higher value fares and cabin classes you might not typically sell.

Triangle

GDS agnostic branded fares

Power your search-to-sell sales process with Branded Fares and Optional Service data regardless of the GDS returning the search response.

Triangle

Highest coverage of paid seating and other ancillaries

366 specific ancillaries inside over 50 ancillary categories from more than 90 airlines – and growing. 

Features

Branded fares through the agent user interfaces

Our research found that 54% of agents have booked carriers that offer unfamiliar fare families and products at least once, and 13% of agents do this frequently. Sell more airline products more often with immediate access to branded fares and ancillaries, gaining visibility into all the services offered in each cabin from your desktop.

Branded Screenshot

Tailored fares for your API-driven business

Bring your unique content to life. Present the private fares and optional services agreed with a carrier with a co-branded offer for both agency and airline. Match against a PCC, an account code, or a fare basis to ensure you can display and retail your unique content.

Branded Fares and Ancillaries

Illustration
Download
See the list of airlines in each region that are currently providing branded fares on Travelport

Travelport Branded Fares and Ancillary Services gives agencies more transparency of airline offers. Consultants can visualize, understand, compare and complete bookings with access to the most complete, reliable airline content available - including content from low cost carriers. Travelport provides full visualization with high resolution imagery, detailed marketing descriptions and fare family views (with upsell and add-sell options displayed) from over 200 airlines based in Europe, the Americas, APAC and MEA regions.

quote mark

By providing more choice, we can make our offers more compelling, increase our conversion, and most importantly keep our customers coming back.

quote mark
Roberto Ramos
Director of Strategic Alliances at Atrápalo