Travel resellers face a number of challenges with surfacing and selling the expected range of airline content. This is for two main reasons - airlines are going to great lengths to differentiate their offers and travelers are becoming more tech-savvy and discerning.
However, widely differentiated airline content gives travel resellers the opportunity to upsell with the add-ons and extras travelers want to enhance their experience. For resellers working primarily online, the ability to clearly expose, describe and simplify the full breadth of sophisticated airline offers gain a competitive edge in winning customers, while increasing profits and market share.
Travelport branded fares and ancillaries solution provides clarity that resellers need to identify travel options that meet travelers' needs and correspond to their own searches and investigations.
Ancillary revenue for the world’s top 10 airlines grew from US$2.1 billion in 2007 to $35.2 billion in 2019. The largest contributor to airline ancillary revenue after the sale of frequent flyer miles is seat and bag products. These are either retailed in bundles through branded fares or sold as add-on ancillary services - and travel resellers account for only a small percentage of these bookings.
Travelport Branded Fares and Ancillary Services allows resellers to support airline merchandising and retailing, helping re-balance sales channels and ensuring transparency of offers. Resellers that get this right are well-positioned to deliver long-term value for airline suppliers.
Branded Fare and Ancillaries is part of our Retail capability. It allows consultants and travelers to visualize, understand, compare and book air content for transparent selling, servicing and decision-making without relying on airline.com. If the airline does not offer a bundled service or your traveler wishes to choose a preferred seat or other purchasable options, our ancillary services enable retailing and efficient EMD management inside your desktop workflow or API interface.
No other GDS, airline agent portal, or flight aggregator can match the range of rich content and optional extras we offer. Simply put, we help travel resellers and developers stay competitive, grow their margins and build customer loyalty. Travelport Branded Fares and Ancillaries consistently provides the most complete, reliable airline content available - including content from LCCs like Southwest. It has over 365 ancillary options from more than 90 airlines, full visualization with high resolution imagery, detailed marketing descriptions and fare family views (with upsell and add-sell options displayed) from over 265 airlines. Travelport provides a full suite of shopping, pricing, booking and servicing functionality purpose-built to increase conversions.
Branded fares through the agent user interfaces
Our research found that 54% of agents have booked carriers that offer unfamiliar fare families and products at least once, and 13% of agents do this frequently. Sell more airline products more often with immediate access to branded fares and ancillaries, gaining visibility into all the services offered in each cabin from your desktop.
Tailored fares for your API-driven business
Bring your unique content to life. Present the private fares and optional services agreed with a carrier with a co-branded offer for both agency and airline. Match against a PCC, an account code, or a fare basis to ensure you can display and retail your unique content.