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Travelport Rich Content and Branding

Your customers wouldn't fly on an unbranded plane


Your brand is what makes you stand out. It represents why your airline is different and how your service is unique. From the seats to the meals, from the crew uniforms to the tailfin on your planes, your brand represents memories, stories and shared experiences helping your customers make the choice to fly with you. No brand-led airline should be satisfied distributing unbranded content in today’s visual age.



Your branded fares

You can apply labels to your fare products, such as Economy, Premium Economy, Business and First Class.


Your sales messaging

Images, product descriptions, branding and sales messages can be used to describe and promote your branded fares.


Your brand imagery

Rich images and branding will position your products consistently across channels and extend your website investment.


Your upsell offers

Motivate travelers to shop for ancillaries, add-ons and higher fares in a fare family, with complete visibility into your offerings and a full comparison of associated features and benefits.


Over 300 participating airlines

Including 83 of the world’s top 100 brands

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Fully compatable with industry standards

You choose between whether to use ATPCO Branded Fares or to manually load content into Travelport’s Merchandising Management Portal


Make your brand stand out

Discover the value of visualization

With Travelport Rich Content and Branding, you can create a more compelling proposition than ever before by uploading the same detailed descriptions and branded images you use on your website.

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Sell more than just a seat, sell an experience

Turn customers into brand experts

Grow your revenues as travel agents and travelers become your brand experts. Using your own words and images, you can explain what's included within each of your fare brands creating more upsell opportunities.

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Unlock the power of segmentation

Target key customers with branded, tailored offers

Use the Merchandising Management Portal to present your customers with the right offer at the right time in 18 languages. Drive true value while also meeting your global and local sales targets.

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Expand your reach

Improve brand awareness and influence new customers in countries where your airline may be under-represented. Travelport's global footprint covers 180 countries through our Travel Commerce Platform.

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We are committed to delivering a superior experience for our guests at all times on their journey. Travelport’s Rich Content and Branding solution will enable us to share details of exciting products and services such as our new Business Class suite with travel agents around Australia and worldwide.

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Judith Crompton
Chief Commercial Officer, Virgin Australia

Simplifying the ticketless process

See how Travelport Rich Content & Branding allows ticketless carriers, like Spirit Airlines, to simplify booking.