As airlines seek to become ‘one-stop-shops’ for their customers, they are evolving their distribution strategies to incorporate NDC and other diversified content. To future-proof and protect eDreams ODIGEOs business in this fast-changing environment, Travelport is building a new platform that will enable eDreams ODIGEO to access, search and distribute APTCO, LCC, and NDC content quickly and simply through developer-friendly, Micro Service APIs. At the same time, our AI and caching technologies will ensure that even the most complex content searches are fast and simple for your customers, and that only the most relevant results are returned for your customers – thereby maximizing conversion.
In addition to these benefits, the Travelport platform will help turn eDreams ODIGEOs customers from one-off purchasers to lifetime customers with:
Unique NDC capabilities
As a leader in NDC, and the only travel technology partner currently accredited to NDC level 4, Travelport is in the ideal position to help you commercialize NDC content quickly and seamlessly. In particular, we are able to bring all of our technology and experience to bear to ensure that NDC content is easy and fast to search, enriched with static data from our platform, and bookable via existing workflows. We can also help by minimizing the development burden of NDC, with existing connections into travel supplier systems and internal teams who can keep you on the latest version of the NDC schema seamlessly.
Fast, competitive content searches
At Travelport, we have a wealth of experience working with OTA customers with multi-sales channel strategies, including meta and mobile. In all cases, we have seen a degree of coloration between search speed and conversion, with faster searches providing tangible competitive advantage for OTAs.
As multi-sourced air retailing diversifies to include NDC, dynamic pricing and Next-Generation Storefront displays, the speed and relevancy of search results will become ever more critical for eDreams ODIGEO. To ensure that you remain competitive, we can leverage the speed of our search response, which is around 40% faster out of the box than any other GDS platform.
The range and complexity of air content will continue to increase, which will challenge your business logic and search parameters. The speed of our content delivery, enhanced through asynchronous responses, will enable eDreams ODIGEO to make faster commercial decisions as to which content you wish to display to your customers.
AI and Data analytics capabilities
To support your growth objectives with Prime, Travelport will leverage our AI and data analytics capabilities to support more personalized, more rewarding shopping experiences for eDreams ODIGEO customers. In particular, through our consultative approach, we will combine travel trends data, customer demographic data, travel shopping data, and data from a range of other sources to ensure your offers are tailored to the right customer personas, align with consumer motivations and consider key market trends. We then use search optimization – including mobile-search optimization – to present the most relevant content for customers every time.
Optimizing eDreams ODIGEOs searches to maximize conversion
The insights needed for personalized, optimized searches are provided by our team of data experts. Working together, this team can provide you with tactical and strategic data that will support personalized offers, drive conversion, and boost your commercial success.
Helping you to further develop your mobile strategy
eDreams ODIGEOs increasing focus on mobile as a booking channel demands a pivot from breadth of choice to targeted, relevant persona or profile-driven travel options. By providing data insights that show which travel options should be presented to which customers, Travelport will help eDreams ODIGEO to maximize conversion on your mobile channels.