Official Post by Travelport
A Phoenix Research report reveals that 45% of agents are influenced by digital ads on distribution platforms. This, and the other research insights in this blog, demonstrate the critical importance of targeted digital advertising for maximizing revenues and gaining competitive advantage.
Unless you want your digital advertising strategy to become a cost center, you need to be sure that you’ll generate incremental revenues from your advertising investments.
41% of agents use digital ads to book hotel rooms when conducting air searches
Increasing ‘attached’ hotel bookings in the GDS is the key to boosting your incremental revenues and commercial success. That’s why it’s highly relevant that agents are using hotel ads in the GDS to book rooms – both during air searches, and when they have sold an airfare to a customer.
Travelport Digital Media Solutions allow you to promote your rooms, rates and offers to more than 68,000 travel agencies around the world – that’s direct access to more than a quarter of a million individual agent desktops. By communicating the unique value of your rooms to these prolific travel bookers – and their end customers – you can increase awareness of your brand and properties and, crucially, you can boost bookings, revenues, and campaign ROI.
43% of agents remember digital ads and revisit them, showing their power to influence search and booking decisions in your favor
The Phoenix Research report shows that 43% of agents revisit the contents of digital ads by refreshing pages when they have time to do so. We have developed a broad portfolio of digital advertising solutions that maximize the impact of your marketing messages.
These include tools to place your rooms and offers high up on agents’ search pages where they are most visible and most likely to be booked. We can also communicate details of your properties and offers direct to agents when they sign on to their PCs, or on search and booking pages to be able to influence search and booking decisions, even if agents are busy the first time they appear on screen.
Globally, more than two thirds of agents would book a hotel if it was a ‘great offer’, regardless of the format of promotional messages
Data insights provided by Travelport Digital Media Consultants are critical to the success of your campaigns. We help you understand which kinds of travelers are coming to your properties and what they need and expect – helping you create targeted, compelling offers for them. Additionally, we can help you prioritize regions and cities where most of your visitors originate, and we can even help you optimize the timing of your campaign based on when your target customers are most likely to book.
Take the next step and grow your business on our platform
To find out more about Travelport’s Digital Media Solutions and how our dedicated consultants can help you maximize campaign impact and drive incremental bookings on our platform, please contact us via the form below today.