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Right customer time and place

When it comes to maximizing the effectiveness of digital advertising, relevancy is everything!

Travel agents are like us all. They receive hundreds of messages daily through emails, social media, or phone applications. This emphasizes the importance of an effective, appropriate, and timely message. Now more than ever.

To maximize your campaign impact, identifying your target audience is critical. What do they want from their experience? Where are they traveling to and from? With insights, you can build personalized, bespoke offers catered to travelers’ needs. Helping you stand out over competitors.

Rebuilding confidence is currently vital for booking agents. Our recent insights show travelers now want: the latest safety information, destination updates, refund, and exchange policy advice.

It is crucial to deliver the right offer, addressing market needs.

Understanding customer profiles, purchase decisions, and booking data can unlock opportunities. From identifying whether more leisure travelers visit your property. Or corporate travelers? It is essential to customize your strategy to ensure your proposition is attractive and desirable to competitors.

Building insight allows you to develop an effective marketing campaign. Position your offers to the appropriate regions and audiences. But also discover areas that may not be a current focal point, allowing you to redistribute advertising spending—allocating attention and resources to areas index highly to your targeted travelers, maximizing conversions.

And, of course, not forgetting the value of the correct location

98% of bookings made originate from the first page of search results. Positioning your property at the forefront of search lists raises awareness and drives conversion within a competitive space. We’ve created a preferred placement solution named Featured Property. Which boosts your hotel(s) to the top of agents’ search results. Our research has found, Featured Property customers are twice as likely to convert lookers into bookers.

Creating a custom solutions package can enhance both your campaign performance and success.

Benefit from data-driven digital advertising

At Travelport, we are experts in distilling vast industry data into actionable insight, driving campaign success. Our resolute Digital Media Solutions consultants can help you understand your customer needs. What do they want from their hotel accommodation? Where are your visitors coming from? What type of visitors are they? Or how far in advance they book an activity.

To find out more about Travelport’s Digital Media Solutions dedicated consultants and how they can help maximize your campaign impact, please get in touch with us today.

There’s never been more choice, so your digital advertising needs to cut through, but also deliver relevant messages at the right time.
Monique Jaspers-Wijn
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